We have established a full 360° marketing campaign that will be bringing thousands of potential coaching clients to the Coaching Directory.
By combining proven marketing techniques with new technologies we can ensure that every visitor will be pre-qualified as having a need or interest that can be met by a coach.
Marketing Plan Highlights:
- Top Search Engine Placement for personal and corporate clients
- Keyword auctions to maintain a lead position in all paid directories such as Yahoo
- Strategic banner ad placement
- Opt-in Email campaigns
- Media coverage
- Newsgroups and Message Boards
- Extensive online exposure
- Traditional media advertising
Once a visitor arrives at the directory we take them by the hand and guide them through an easy to use process that helps them find the coaches that best suit their needs. There are 3 routes a potential client can take to find their new coach.
- Visitors can utilize visual search tools in the form of a map that begins with the world and narrows down to their specific region.
- A custom on-site search engine that allows visitors to choose their own search criteria on things such as; price, niche specialty of the coach, education, mission, and much more.
- The Problem Solver, this provides visitors with a pre-determined list of potential issues in the "How Can We Help You Today?" section and asks them to select what they need help with. The search engine then does the rest of the work for them returning a list of coaches that can provide assistance.
Once your potential client has been presented with their search results, they can engage with the coaches directly via the "contact this coach" option or directly via email and phone.
The directory can be accessed 24/7 from anywhere in the world allowing clients to locate you and acquire your services while you get back to coaching instead of selling.
In addition to the many benefits inherent in the Directory, this is also a key learning opportunity for anyone doing business in the new economy. We will be providing you with statistics and summaries including what potential coaching clients are searching under, where they start the process of looking for a coach, and factors that affect their choice in a coach. We will also be sharing knowledge in marketing and the Internet as a business solution through newsletters and email with all members of The International Coaching Directory.